Device platform: Android and iOS apps generate contrasting CPIs as well. It's important to keep track of CPI benchmarks to ensure you are in a good spot.Ģ. The US tends to have the most expensive CPIs, however, the numbers can change daily based on prevailing factors. Install location by country: CPI differs by country depending on how big the audience is, how much they spend inside the games, and type of ad unit. Any of these variables could have a big influence on your ROI.ġ. There are many important factors to take into consideration when buying on a cost per install basis, with each factor affecting the price of the cost per install. CPI is a very common pricing model, and is specific for mobile apps only. CPI cost per install: Formula, average cost in 2023 & moreĬost per install or CPI is a pricing model used in mobile user acquisition campaigns in which app advertisers pay each time a user installs their app from their ad.
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